ISOfrane®The Legacy of
Dive Straps
Back to the 60s: The Birth of ISOfrane®
The Evolution of Waterproof Watch Straps
1950s: A Technical Breakthrough
The 1950s marked a turning point in watchmaking, as waterproof technology expanded the utility of watches to aquatic environments. Leather remained the strap material of choice, prompting the development of water-resistant treatments.
1960s: Enter the TROPIC Strap
Rubber strap innovation began in the 1960s with the emergence of the TROPIC strap. While revolutionary, early versions were stiff, brittle, and uncomfortable against the skin. That’s when ISOfrane® challenged the status quo.
Inspired by Automotive Engineering
ISOfrane® introduced a breakthrough approach: leveraging the same rubber compound used in automotive tires—engineered to withstand heat, rain, ice, and chemical exposure without degrading.
Design Meets Functionality
The brand pioneered comfort-driven design with wide ventilation slots for breathability and a textured underside that prevented sticking to skin. This redefined dive watch wearability.
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